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SWR News Articles
Feb 2023

SWR Rebrands - First Time in 34 Years

Our services and product ranges have evolved since we first launched over 30 years ago. As a result, we felt the old look no longer reflected our identity.

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June 2022

We’ve Joined Forces With DENS

We’re excited to announce our new partnership with DENS – a local charity that specialises in providing support for the most vulnerable in the community.

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May 2022

SWR Partners Up With Brain Injury Charity

SWR is proud to take part in Headway’s “Pay For A Day” – a scheme that funds the running costs of Headway’s helpline.

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Nov 2021

New Production Machinery

We’re always looking for new ways to improve our production process.

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Sept 2021

SWR Go On Safari

After months of hard work, the SWR Team got to treat themselves a little bit at their company event!

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June 2021

Charlie Becomes Permanent Part of SWR

Well done to Charlie for becoming a permanent member of the team!

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May 2021

Rory Hits Another Milestone

A huge congratulations to Rory Fookes on achieving his Level 4 Sales Executive Apprenticeship.

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Sept 2020

Meet Our Mental Health First Aiders

Well done to this lot for getting their certificates in Mental Health First Aid Training.

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March 2020

We Help Out with Online Learning

With students unable to visit businesses due to lockdown, local companies got together for a new online learning initiative arranged by Hertfordshire County Council.

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Jun 2019

Student at SWR Wins Award!

We’re delighted to announce that Jake Ashpole, a pupil from Astley Cooper School who spent the last few months at SWR doing work experience, has won Student of The Year at the recent Work Based Learning Awards.

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Feb 2019

New Head of Business Development

Mark Lee’s wealth of experience working in International Markets meant he was the perfect match for SWR’s new position as Head of Business Development. Find out a bit more about his role and background below.

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Jan 2019

We’re Sponsoring a Football Team!

SWR are proud to announce we now sponsor Herts Girls FC Under 10’S-the only all girls football team in Hemel Hempstead. Check out the pics above for a good look at their brand-new away kit, complete with the company logo. We couldn’t ask for a better way to advertise SWR!

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Oct 2018

The Dacorum Schools Careers Fair

Recently, over 1200 students visited the Dacorum Schools Careers Fair at Shendish Manor in Hemel Hempstead. The event attracted a lot of local

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Oct 2018

Students Learn About Health & Safety

We take health and safety very seriously at SWR. Which is why it’s important to us that young people (some of which could very well be the

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Oct 2018

SWR Take On Tough Mudder

They came, they saw and then got completely caked in mud for a very good cause. On 22nd September a brave team from SWR put aside their fears

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Sept 2018

Why Lubricating Rope is Important

Like all products used for industrial applications, wire rope needs maintenance to ensure an optimum life cycle. This includes lubricating the cable for it to function properly

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Aug 2018

Use of Wire Rope in Garden Trellis

Thought wire rope was just for heavy industrial use? Think again! It’s a highly versatile product with countless applications across multiple sectors. A lesser known use of wire rope is in the construction of trellis for gardens. But do you know what a trellis is? Find out below

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Aug 2018

The Best Wire Rope for Zip Lines

If you’ve fortunate enough to have a large back garden then the thought of building a zip line might have crossed your mind. Especially if you have children who can’t wait to have a go

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July 2018

Gamba Whipblocks - Safety Evolved

Members of the SWR Team were delighted to meet up with the British Fluid Power Fluid Association at major construction event Hillhead 2018 to discuss the Whipblock. An innovative new safety device and the end result of a collaboration between SWR and Italian manufacturers Gamba Safety

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June 2018

Work Based Learner Awards

We were delighted to attend the very first Work-Based Learner Awards at Astley Cooper School on 9th May. And what a night it was! Nathan Hansford, a student who completed his WBL in our Production Team, walked away with the Award for Resilience and Commitment—a testament to his hard work and our dedication to high-quality training

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May 2018

We've Won An Environmental Award!

We’re always looking to be greener at SWR. That’s why we signed up for ACM’s Greener Path Programme in an effort to reduce our landfill waste. Well, the hard work has paid off and ACM have recognised our commitment to waste management with an award for ‘exceptional environmental performance’. We now send zero% of our rubbish to landfill sites – opting instead for more eco-friendly Energy Recovery Facilities

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April 2018

Inspiring Hertfordshire Awards!

SWR are proud to announce we’ve been shortlisted as a nominee for the Excellence in People Development category at this year’s Inspiring Hertfordshire Awards. This is in recognition of our commitment to putting employees first and building a culture which encourages growth and career progression. At SWR, our mission is to “Build a Company to be proud of by enhancing the lives of our people, customers and the community”

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Jan 2018

SWR Work-Based Learning

Work-Based Learning (WBL) is an innovative programme which helps students into the work place through long term work-experience supported by study around transferable skills at school. It is unique in the South East and is being run by The Astley Cooper and Adeyfield Schools in Hemel Hempstead. It acts as a pre-apprenticeship or traineeship for school leavers giving them the experience and the skills they need to succeed in employment. Through the Careers and Enterprise Company, we could immediately see the benefits of being involved with the programme

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Nov 2017

Investors in People Silver Award!

The Investors in People Standard is a framework of best practice, awarded to well-run organisations that meet set criteria in areas including learning and development, leadership skills, as well as recognition and reward.
It’s incredibly rare for a company to obtain an award on their first attempt with Investors in People, so we are extremely proud of our achievement. To achieve the Silver Standard Award, employees of SWR completed an online survey and members of the team were randomly selected for interviews with the assessor, in which they were asked how they felt about working at SWR and the company’s vision and values.
Only 24% of all IIP accredited companies achieve Silver or Gold standard, and most take years to reach this level. This award truly recognises the commitment to our people and dedication in making SWR a great place to work.
Our IIP practitioner Richard Budd, saw the motivation and enthusiasm of SWR shine through saying “Congratulations again on achieving the Silver IIP standard. This is a massive achievement for a company going through the assessment for the first time, and not one many manage to achieve first time around, so the team at SWR should be very proud!”
Jason Lee, our Managing Director was also proud of the award when saying:
“We were delighted to be awarded Silver at the first time of asking which less than a quarter of IIP companies ever achieve. This recognises the hard work and dedication from everyone at SWR over a long period. We seek to create an environment that is challenging and allows our people the freedom to develop and truly influence the business. As a result our people are increasingly driving the business forward, embracing change and contributing to achieving our aim of making SWR a great place to work. We are immensely proud of all of the SWR family for this achievement, and are looking forward to implementing the recommendations to take things to the next level”

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Aug 2017

LEEA Accreditation

Three more of our wire rope rigging team have passed their exams and are now LEEA accredited. LEEA (Lifting Equipment Engineers Association) is established across the globe as the leading representative body for all those involved in the lifting industry worldwide. In order to become accredited Tom, Filippo and Ethan had to study to pass a notoriously difficult written assessment, which they passed with flying colours.
LEEA pride themselves in promoting high standards, as does SWR group so we are very proud of our team and what they have achieved. For more information on the lifting equipment and services we provide call our sales team on: +44 (0)1442 210749.

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Jul 2017

Development Team is Growing

Introducing and welcoming Dan Calton and Tracie Heffernan to our business development team. Dan Calton has been with SWR for several years as part of the Technical sales team, so is looking forward to challenges ahead. They are responsible for developing the business through cultivating our commercial relationships and identifying new markets for our products and services. They look forward to speaking with you soon.

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Jun 2017

Online Winch Rope Configurator

Introducing our Online Winch Rope Configurator. This addition to our website makes it quick and easy to configure your bespoke winch rope to your exact requirements.
Build your bespoke winch rope in three simple steps:
• Step One - Specify your required wire rope
• Step Two - Select your end terminations & length
• Step Three - Review your selected options & specify your contact information
To try out our Winch Rope Configurator visit – Winch Rope Configurator

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April 2017

SWR Are Expanding

To allow for future growth we have recently expanded our Head Office based in Hemel Hempstead. The additional 10,000ft of space will allow us to increase our office, production and storage capacity to support our ambitious growth goals.
“Last year alone we grew more than 20% so we are constantly looking for additional space to support that. We have also recently invested a substantial amount of money in infrastructure and new production machinery to ensure we can keep up with demand” proudly mentioned Aaron Lewis – Production Manager.

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Feb 2017

Astley Cooper School

fixerOur local community is very important here at SWR, as such we always look at ways we can get involved with local schools. One of the schemes we are involved with is the Enterprise Advisor Partnership with Astley Cooper School based in Hemel Hempstead. We organise visits for their students to come and have hands on experience at Production Facility.
On the last occasion we had 10 resistant materials students and 2 teachers who were welcomed by the SWR team. After some training they were able to make their own wire rope assemblies in our warehouse. The students left with goodie bags, pockets full of sweets and most importantly to us, smiles on their faces. The teachers were extremely impressed with our approach and grateful that we have given them the opportunity to bring their students in to our working environment.

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Nov 2016

SWR Ecommerce Website

With a large steel wire rope & fittings stock holding we wanted to make purchasing of wire rope, components and kits, a fast and pain free experience.
Our in house web development team have designed and developed a fully integrated mobile friendly platform so our customers can order wire rope and components with a click of button. We offer fast next day delivery on a large range of products.
To view our ecommerce store visit – shop.steelwirerope.com

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